20 years of JIV

Happy birthday to us! We are so excited about welcoming you on our new website alongside our new fresh look. We have upgraded everything in JIV and are so excited to enter a new era of the best figure skating girls!

Founded in 2002

JIV was founded in 2002 by a loving figure skater mom who wanted to make her child the best figure skating clothes there are. Little did we know that 20 years later we would still be here!

The last 20 years

Over the last 20 years we have become the leading figure skating clothes brand.

  • the only sustainable figure skating wear
  • worldwide shipping
  • worldwide resellers
  • high quality materials
  • forward thinking

The next 20 years

As we have now entered 2023 with a fresh new look and energy, we are excited to let you in on many new exciting developments. Starting with our new website and fresh look.
Our new website offers three different currencies, fast and seamless checkout and easier returns to make your shopping experience as enjoyable as possible. By being a small business, you can also be ensured to always reach the right people with any concerns you may have!
We are so excited and can’t wait to see what’s in store for JIV!

CEO of JIV Kersti Allik & Johanna Allik CMO