New look for JIV

Welcome to the new look of JIV – youthful, energetic, powerful, modern, technical and made to last!

Our new look

Our new look for JIV has been in the works for a few years and given that we have just celebrated 20 years, it seemed like the best time to come out with something new and amazing!

JIV

JIV comes from Johanna-Iluuisu-Varustus which in translation from Estonian means Johannas figure skating wear. It was a name we came up with over 20 years ago, when Johanna was just a little kid skating to JIVE music. Us and our brand represents energy, quality and new perspective. Our new logo showcases the cleanliness of our fits and styles. We believe in clean lines that accent our bodies and give us confidence. Our new logo is made to match well with our modern yet classical styles. Gradually all our products will be seen with the new logo either in print, embroidery or crystal motif.

Colours blue and pink

Our colours of the brand are blue and pinkish-peach. The blue represents purity, icy feeling, freshness and you will see the blue in all of our marketing and additions to the products. Pink represents the joy and energy we hope you will feel when you wear our garments. We are all about empowerment and we believe colours have the power to change our moods, therefore bright yet elegant colours represent our energy and vibe!

Johanna x JIV